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When location signs weren’t driving enough visitors, we redesigned every banner with clear directions and on-brand visuals. Plus, motivational stair messages turned a long climb into a memorable part of the shopping experience — resulting in five times more in-store visitors almost overnight.
Cheap Furniture Warehouse had billboards and banners on a busy main road, right next to traffic lights — prime real estate for grabbing attention. But the old designs were off-brand, cluttered, and worst of all, they didn’t tell drivers exactly where to turn. With the shop tucked away on the third floor, many potential customers simply drove past.
We took over the entire outdoor setup and gave it a strategic facelift. First, we developed simple, punchy messages like “Half price furniture two right turns away” paired with a clean map-style graphic showing exactly how to get there. This turned confusing signs into a clear call to action for passersby.
Next, we tackled the next obstacle: the three-floor staircase. Instead of letting it discourage shoppers, we turned each landing into a smile-worthy moment with funny, motivating banners:
This approach kept the customer journey engaging right up to the showroom doors.
The impact was immediate. Within just one week, the shop saw a 5x increase in foot traffic. Shoppers mentioned the banners, laughed at the stair signs, and — most importantly — made it all the way to checkout.
This project won praise not just from our client but also from local customers, proving how powerful smart, on-brand guerrilla marketing can be.
When your location is hidden, clear outdoor messaging can do more than point directions — it can turn passing traffic into paying customers. Cheap Furniture Warehouse’s banners are now a perfect example of simple, effective local advertising done right.
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